Francis Scott Key Bridge collapse in Baltimore...

I remember the good old days when you saw those magazines by the checkout at the grocery store, you just knew they were fake and and we all laughed about stuff like Bat Boy and my husband was reincarnated as my parrot stories. Now people post those stories on Twitter and Facebook and the dumbest among us think its true...
I've heard research on this phenomenon.

The cost to produce am actual magazine and reach fringe readers consistently is too expensive. This leads to publications designed for maximum readership.

With the advent of internet sites where you can pump out drivel for clicks that barrier was removed. Add in social media algorithms and bad actors then bingo, you have something profitable and useful idiots for your cause.