After the success that netflix had (by adding millions of new paid subscribers after their password crackdown) all these other companies were bound to follow suit https://cordcuttersnews.com/disney-...-in-june-here-is-everything-you-need-to-know/
We will also (probably) see a greater push to 'bundle' that line about "for only x$ more you can have access to this other stuff! a great value!" (streaming is starting to remind me a lot like cable)