Science!

SoggyBottomBoy said
WHAAAAT!!!! DON'T TRY TO SELL ME THAT BULLSHIRT!!! IT'S ABSOLUTELY EFFECTIVE!! OMG!!! OMG! OMg. Ommmm. Ommmm. Could it be that the fine researchers in that study are mistaken, perchance?

I guess the scenario needs context. Does it include a particular Saints/Rams game and big screen tv?