While I share your disdain for the Kim Kardashian type worship, Jake Paul is levels above her (for example) in that he actually spent years of his life learning a discipline and trying to become the best he could at it. Has the money been outpacing his talent in boxing? I haven't seen all the bottom lines, but most would quickly say yes. Part of that is a good marketing plan, part of that is the worshipping followers, and part of it is the nature of the game (there are athletes in all sports who out-income their talents).