Mike Florio Discusses the Possibility of NFL Teams Having NIL Funding

I don’t think NIL is gonna have the effect (if any) because everyone is already getting paid millions.
The NCAA has NIL because that’s the only source of income for college athletes.

It’s harder for a smaller college to do NIL because even the best programs in the country are still regional, but in the NFL every franchise is a national brand.
If you’re good in NOLA, Dallas, Chicago, or Tampa, you’re gonna get national endorsements.
The key example is Kansas City. One of the smallest markets in the NFL. And also quite isolated, they don't border other significant markets, as New Orleans does with Baton Rouge or Buffalo does with Toronto.

But Mahomes, Kelce and Reid are featured in national adverising campaigns and almost certainly getting paid $$$ for that. If you're good and win in the NFL, you don't have to be in LA/NYC to get paid.