Seems like it was around $200 when I started the package with DTV, and then was around $300 ($350?) towards the end. I usually didn't pay full price though. I would call their customer retention number (after learning to do so on this board) and ask for whatever discount they were giving new subscribers. I think every other season you could get them to give it to you for free in exchange for committing for another year, and the other seasons I could still get a pretty good discount or some free premium channels.