Joey Chestnut barred from Nathan’s hot dog eating contest

The level at which this could backfire is stupid high.

The level at which this could get political and drive magaworld into a Nathan's eating frenzy is also high.

If I were to lay money, the move was calculated by Nathan's that they could lose support of 100% of snowflake vegan's and still come out ahead with the backlash support from magaland. If Nathan's paired this with a conspiracy they would be raking it in.

Overall marketing ploy: 9/10