USMNT - ‘23 and beyond

USSF press release this am. Has the entire Twitterverse piling on. lol




"....elevate US Soccers BRAND..."

thats all you need to know at this point. Its not about winning. Its about keeping just enough interest thru marketing to keep the youth soccer fields packed with paying parents for travel teams.

Im so cynical at this point that i dont care what happens any longer. The ONLY sport i played growing up - at the ridicule of so many in the mid/late 80s into 90s. Played select, ODP - and never ONCE had to pay a DIME. ( other than travel expenses )

other than pay to play, nothing has changed in 40 years. nothing. 5th rung of the sports ladder and it could have been so much more. But once USSF figured out how to monetize, it was all over.

!@$@# em all.