Elon Musk makes $43 Billion offer for private buyout of Twitter

I'm sure it's already been said but, how dumb, street smarts not book smarts, is it to pay billions for a successful company and then change the name?
I don't really mind what Elon does, IMO he's better than the Jeff Bezos' of the world, but some of the things he does are head scratchers
Elon used to be.. but something went off in his head and he spiraled..
head scratcher is a massive understatement as of late.