Definitely. We would not have purchased tickets to curling otherwise, and now we are fans.
I know kayak cross became a thing this year and it was cool. In the Torino Olympics, I think another B event ticket we got that was awesome was the snow board cross. The beginning was boring because it was the snowboarders riding the course alone for time, to qualify (and it was in the middle of a small snow storm), but once they got that situated, the 4 athletes on the course at one time was crazy (and the sun came out). An American who wasn't expected to win ended up taking that gold.
My Dad worked security for the Atlanta Olympics (FBI Agent - was on the field for gold medal women's soccer match and got a pat on the butt from Mia Hamm) and hated the event because it was so commercial and such a money grab. Torino wasn't like that, and hopefully LA won't be either. As us Saints fans know, Atlanta doesn't do anything well). But I think I'm interested in going to LA.