Nah, 3 hours sucks! 2 hours is plenty. I hope they keep it like that on Netflix and why not, it's not like they have commercials, so 2 hours for them is like 3 hours with commercials.
Iran to each his own, I'm used to the 3 hour length of time, which is about what a football game is, so it works for me. But if there were no commercials, then yeah, 2 hours would make sense.