oh fully agree- that moment the Chief should have said " go here, we are coordinating with local pilots " - but my guess is he wasnt even thinking that far ahead.
Not making excuses for this guy, but you have been Fire Chief for however many years in a relatively quiet/peaceful area of North Carolina....never seen ANYTHING like this, and all of a sudden you are thrust into a position that you simply arent equipped to handle, in THAT moment.
I cant imagine the amount of "what now" running thru his head Sunday - not knowing much and getting updated bad news probably every 15 min.