Yep. The only way a coach becomes a "star" is by winning Super Bowls and that can be done anywhere in the NFL. I think "big markets" matter more to players than coaches and it's less important to players now outside of maybe the LA market. Frankly, if I'm a coach, I want a market with a docile media that doesn't come for my head after every loss. That's not NY, Dallas, or any of the larger markets.