I think it makes sense precisely on those grounds. Rock shows and comedy shows are enhanced by being part of the crowd. Being in a small group or even alone with a rock group or comedian performing is going to be less enjoyable - so a video of same show giving you a sense of the audience sharing your reaction is relevant. Same for sports.
distinction I would make is that with comedy/rock the visuals are showing THAT the are enjoying (visuals always very similar) with football it’s often showing HOW they are enjoying - lots of variation
The first just seems a signal that it’s ok to enjoy and I think most are able to suss that out themselves