Not to sound too contrarian, but basic/complex business ethics aside, most corporations legitimacy or continued existence relies on mass consumers purchasing their products and making hundreds of millions or billions in revenue yearly. I could devise and work extremely hard on what I believe will be a highly valued commodity like let’s say an early version of HD Dolby Surround 5.1 sound 35 years ago but someone else completes a better, more marketable version, my legitimacy as a successful businessman in that context isn’t great.