I'm in agreement with the OP. The biggest need is HC, and we're not getting one of those who's worth his salt with the situation the way it is: a team in cap hell, an aging roster, and an FO that's lost its way.
We need a new direction, and in order to lure that direction, we need to cut the overhead, trade off what talent we can, unless a gem falls to us, trade away what draft picks we can for future picks, embrace a crap season, all so we can lure the next leader of the franchise.
Other than that? We're a small market team that hasn't done much since the world thinks we stole a Lombardi. That's how the media portrayed us. It isn't true, but there it is.