No one says he's racist, but he got in trouble using racist language and homophobic slurs in professional emails. It's a PR nightmare, I'm sure professional athletes have played for coaches that use bigoted language before in America, It was something someone as intelligent as him should have known better than to do. I believe when people think no one is looking they will show you who they are. Plenty of fans and media would be Hella-upset if we hired Gruden to be our head coach.