Jane Slater: Coach Prime met with resistance after asking for more money for NIL and his staff

I mean, he talked like he was committed to staying in Boulder. He also spent a lot of time talking about how historically black colleges were so important and how great athletes should go there because they were so important. And then he took the first big program job that was offered.

But, everyone should have known that neither Jackson State nor Colorado were going to be high profile enough for a man that essentially named himself Prime Time.
The guy will pretty much say anything people want to hear. Cult of personality reigns supreme in America these days.