Jane Slater: Coach Prime met with resistance after asking for more money for NIL and his staff

Bottom line, at this moment, it costs $25-$30M per year from any sources to pay for a top competitive football program. Ohio State's donors were super angry and motivated by Michigan's title, and they went all in on "buying" players last offseason. If TheOSU doesn't win Monday and get their ROI, they may well have donor fatigue in the next cycles.