So it's okay for the schools and coaches to get al the money? elite college players always got paid, it was just under the table. The amateur and student-athlete label was always bullljive. Every starter for a school like LSU or Georgia should be making at least the equivalent on an entry-level salary in their state. Rhodes scholars and Nobel prize faculty members don't bring money into these schools like top football and basketball programs. How much indirect money do you think Deion brought to Colorado over the past couple years?