Are you new to our wonderful country? haha
Money is free speech in our oligarchy. No different for college football. There is no middle ground. The old way used players as chattel.
The NCAA was defanged a long time ago because they only selectively enforced, and they were draconian to some, while ignoring others. They guarded the old world. Now, they work for the conferences and the conferences tell them what to do or to screw off.
But you need to understand that community and corporate NIL has nothing to do with the NCAA. Employers can hire anybody and pay them what they want, and the recipient just has to make sure they are reporting and compliant with tax law.
If you are disappointed by things like the Michigan billionaire donor flipping LSU's 5 star recruit QB, , maybe write a letter to your congressperson, who is probably owned by the same billionaire donors who are co-invested in owning the players on their favorite college football team.
Land of opportunity (for some), baby.