Jane Slater: Coach Prime met with resistance after asking for more money for NIL and his staff

No doubt. But if lots of schools agree that they think they have the skills, or will develop them, and that they are better than other kids, then are willing to pay big money for it. These kids have to take that money and I don't blame them.

It's not good for college football, but again the NCAA and the schools are reaping what they sowed. It's really not that different from the NFL where high draft picks that probably really don't deserve it are being paid really big money based mostly on the hope that they develop.
Even with NFL they do something that no other business company does. They own your rights for 5-7 years when you consider the franchise tag. Granted as a monpoly you have no other choice, that's why the USFL was so attractive to guys like Steve Young in 80s.