So, the good guys are out. Who are you rooting for in the playoffs?

Elvis said

Fans carry that baggage but many players and even coaches are only vaguely aware of it and certainly not superstitious about it. I think the reality is that it's just very difficult to build the culture and roster of a winner. And even if you do there are no guarantees that you'll win it all.

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I be would argue that it does affect the franchise.
It affects the coaches that see a franchise with no Super Bowl(s) as a second tier job.
Players that get out the moment they can.
Borderline HOF players wanting out because a half century of mismanagement will put a stain on their careers.
A franchise that has no identity in the national consciousness.

A Super Bowl changes the perception of a franchise.
Heck, the Saints are still benefiting from XLIV.
It’s no coincidence that Saints starting getting into the Hall the year after the Saints won a Super Bowl.