Determined solely by success and TV market size.....
Giants are top 10 despite being terrible.
Smallest TV markets are well represented in the bottom 10
Also teams playing in more nationally televised games have a big advantage obviously
It’s not totally by that metric.
The Saints are the smallest market next to Buffalo and GB.
The Saints are able to draw about 15 million per game because they have no competition with any pro team across multiple states.
You even see in the full rankings, the difference between 11th and the Saints is about or a little less than three million.