There is no manipulation here. the story blew up again because someone release more emails and these emails implicate the saints even more than the prior ones did. The media did not do this, the saints did.
Right? What part of this do these people not get? It's not made up or a witch hunt. The Saints organization did something gross, it was reported years ago, now more tangible evidence of it has come to light and is being reported on.
You want to be mad at somebody, be mad at Benson and Bensel for getting involved with this contemplate bullshirt in the first place.