There's two lines of thinking here if I'm Goodell.
1. I want the games/league to be accessible to potential new fans in order to grow. Putting too many games on Netflix/Prime/P*rnhub or whatever service is going to limit that.
2. I want as much revenue as I can squeeze this league for. So if Netflix or their ilk is willing to give me an extra $450 million or something I'm definitely going to take them up on it.
his attitude should be 1 but we all know it's 2