Sure. I mean there are so many fewer NFL teams than college teams. I'm just saying LSU is for than football and it's more than athletics. So, it's really a nearly impossible comparison to make unless you just want to talk about football team vs. football team which sure, the Saints are a bigger national brand. Although obviously all SEC schools get a huge amount of national TV exposure even with many games being in prime time.
Which has done more for the state and region really depends on how you look at it since LSU itself reaches far beyond football.