Experiences using Uber/Lyft daily over an extended period of time? Sudden price hikes?

Uber is great. No more waiting at the car repair show for hours, just call Uber to take you home, so napping can be done.
Until this morning, I'd have been in agreement. I've only ever used Uber for one-off rides until this past week, and the prices have always seemed reasonable. But the script has seemed to flipped now that we're using Uber regularly.