As long as there is a market for NFL entertainment it absolutely can be sustained. Player pay is tied to the gross revenue of the NFL product (47-48%). They are the product and the ones putting their health on the line for our pleasure. I love Gayle, but didnt buy season tickets to watch the Bensons own the team. If the football operations believe that dividing their resources in this manner is best for their team, that's their preference. They must spend a certain amount of money as a salary floor exists.