Dave
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Just one week after its flagship franchise hit the streets, EA is already seeing retailers dramatically discount this year’s installment of “Madden NFL”. Amazon , Wal-Mart and GameStop have all dropped the price from $60 to $50.
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One possible way to interpret that is the 2010 version of the game hasn’t been selling at the same pace as the 2009 version (which, incidentally, failed to match the 2008 numbers). That’s troubling, since EA relies heavily on Madden for up to 10 percent of its annual revenues.
Admittedly, there were concerns about this year’s game prior to its launch. Pre-orders were flat and Colin Sebastian, an analyst with Lazard Capital Markets, noted that the 2010 installment was “a ‘show-me’ story … People who are tired of what ‘Madden’ has become are saying ‘I know some of my fiends are going to pick it up and I’ll see what they have to say first.'”
The price cuts could indicate the initial word of mouth was fair to middling. Critics have given the game fairly high marks—Metacritic.com, which compiles game review scores, gave “Madden NFL 11” a ranking of 85 out of 100. User scores on that same site, though, only rank it 5.3 out of 10.
http://www.cnbc.com/id/38786847
<script type="text/javascript">cnbc_comboQuoteMove('popup_WMT_ID0E2MAC15839609');</script>
One possible way to interpret that is the 2010 version of the game hasn’t been selling at the same pace as the 2009 version (which, incidentally, failed to match the 2008 numbers). That’s troubling, since EA relies heavily on Madden for up to 10 percent of its annual revenues.
Admittedly, there were concerns about this year’s game prior to its launch. Pre-orders were flat and Colin Sebastian, an analyst with Lazard Capital Markets, noted that the 2010 installment was “a ‘show-me’ story … People who are tired of what ‘Madden’ has become are saying ‘I know some of my fiends are going to pick it up and I’ll see what they have to say first.'”
The price cuts could indicate the initial word of mouth was fair to middling. Critics have given the game fairly high marks—Metacritic.com, which compiles game review scores, gave “Madden NFL 11” a ranking of 85 out of 100. User scores on that same site, though, only rank it 5.3 out of 10.
http://www.cnbc.com/id/38786847