BigSaintsFAN9
Pro-Bowler
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The whole point of advertising is generating money and the NFL makes money by selling that space. Well if its true the outage gave advertisers more exposure and thus make more money, then maybe outage won't be such a big deal sice it's all about the Benjamin's!
“What was nice about the power outage is everybody jumped on their mobile devices when the power went out and everybody started talking about the game but moreso about the ads, which was a positive development because it gave the early advertisers an even bigger impact,” Calkins said. It’s a consequence of marketing’s speed that during the Super Bowl advertisers are creating new messages every few minutes.
How Advertisers Made The Super Bowl Power Outage Work For Them - Forbes
“What was nice about the power outage is everybody jumped on their mobile devices when the power went out and everybody started talking about the game but moreso about the ads, which was a positive development because it gave the early advertisers an even bigger impact,” Calkins said. It’s a consequence of marketing’s speed that during the Super Bowl advertisers are creating new messages every few minutes.
How Advertisers Made The Super Bowl Power Outage Work For Them - Forbes