You have to buy bids @ $0.40 each, 25 bids for $10 is their entry level starting point, paid up front.
Today a Canon Power Shot camera went for $11.88. The camera retails for $129.99. We can assume that Skorit did not pay that much for it, so they have less than that in it.
This auction's bidding went up by $0.02 each time someone placed a bid.
1188/2=number of bids placed or 594 bids were placed by various people, only 1 who got the deal. So at $0.40 a bid, that works out to $237.60. That plus the $11.88 the buyer paid, you get they actually collected $249.48 for a camera they claim retails for about $130, and you know they got it for a wholesale or less (I found it someplace else for $89). Not a bad deal for them, potential profit of over $160!