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DirecTV weeds out customers
Posted Feb 15 2008, 04:08 AM by Kim Peterson
You'd think that in a slowing economy, companies would be trying to hold on to every potential customer. Not DirecTV. The satellite operator is weeding out customers, and it has no problem with fewer people signing up.
In a conference call with analysts this week, CEO Chase Carey said the company has a new focus on "quality subscribers" (read: ones with money). It finds these subscribers by analyzing their income, age, home ownership, education and other metrics, Carey said in an earnings call with analysts. (Transcript here). DirecTV puts those customers into different categories to figure out who's valuable and who's not, and it's going after the valuable ones.
http://blogs.moneycentral.msn.com/t...ectv-weeds-out-its-customers.aspx?PageIndex=3
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Question: In the Comments to this article, one poster says that DTV's customer service is horrible, and another says that DTV's "HD service is HD Lite which means that the picture is not what it is supposed to be." Is this true? I'm returning to NO this year, and I have big plans -- big plasma TV, DirecTV HD, home theater system, etc. But these comments worry me about about DTV...
Posted Feb 15 2008, 04:08 AM by Kim Peterson
You'd think that in a slowing economy, companies would be trying to hold on to every potential customer. Not DirecTV. The satellite operator is weeding out customers, and it has no problem with fewer people signing up.
In a conference call with analysts this week, CEO Chase Carey said the company has a new focus on "quality subscribers" (read: ones with money). It finds these subscribers by analyzing their income, age, home ownership, education and other metrics, Carey said in an earnings call with analysts. (Transcript here). DirecTV puts those customers into different categories to figure out who's valuable and who's not, and it's going after the valuable ones.
http://blogs.moneycentral.msn.com/t...ectv-weeds-out-its-customers.aspx?PageIndex=3
+++++++++++++++++++++++++++++++++++
Question: In the Comments to this article, one poster says that DTV's customer service is horrible, and another says that DTV's "HD service is HD Lite which means that the picture is not what it is supposed to be." Is this true? I'm returning to NO this year, and I have big plans -- big plasma TV, DirecTV HD, home theater system, etc. But these comments worry me about about DTV...