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Frankly, I don't know how any newspaper can make money in today's 'instant media' climate. I'm sure that there are a few businesses that benefit from using that specific printed form of advertising, but most of those companies focus on journals and magazines that cater specifically to the trade(s) they are involved in. I honestly can't remember the last time I browsed through a newspaper to get my news, and when I have read something that was printed in a newspaper, it was an article that I found on a newspaper's website.
If a newspaper can't cut the expense of producing their editions, they simply will not be able to make any sort of legitimate profit. And that's the bottom line.
My "rant":
Well, when I was a kid...
The newspapers would give you the ENTIRE STORY including, for instance, the entire speech of a politician as opposed to today's snippets of speeches which are often taken out of context for Shock Value.
I think it's a shame that so many folk are satisfied with slanted snippets of the "news".
[Yeah, I know, not everyone wants in-depth information...]