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Routine test fire for a launch that went up in smoke.
SpaceX explosion occurred during rocket-engine test; EOC: No threat to public
While not exactly a "yuge" deal I can certainly say that in the next few weeks there will be plenty of "theories" regarding this event.
I am getting a new tinfoil hat for this one!
Obligatory - It's Florida
Edit: Updated title to give a bit more info.
It was loaded up with Kilarry's emails and she used the magnetic power of the sun to force galactic lightning to destroy the vessel.