"If his lawyers' briefs are as tight as his, he will win." (1 Viewer)

[Sabine]

The Naked Cowboy sues over a naked M&M.

The naked truth about the Naked Cowboy

Sunny Hostin is American Morning's legal analyst.
NEW YORK (CNN) -- Most New Yorkers and visitors to Times Square know of The Naked Cowboy.

For the past 10 years, he's the guy you've seen on the sidewalk, with the great body, strumming his guitar and singing, dressed in a cowboy hat, cowboy boots and underwear -- and nothing else, even in the dead of winter.
As a native New Yorker, I will admit that at times, it has been my guilty pleasure to walk or drive by The Cowboy to see if he can bear the elements. To my amazement, he's always there and pretty naked -- in rain, sleet, snow, heat or bitter cold.
I've even taken pictures.

Watch The Naked Cowboy in his natural habitat »
Well, it seems that Mars Inc., the makers of M&Ms, also knows about Robert Burck (The Cowboy's real name). Burck sued Mars this week for $6 million in federal court in New York. The allegations: trademark infringement under the Lanham Act and violation of his right of publicity under New York Civil Rights Law §51, arising from a video billboard for M&Ms.
The video ad depicts an M&M frolicking around New York, in what kind of looks like Times Square, in what kind of looks like The Naked Cowboy's outfit -- briefs and nothing more than a smile............

http://www.cnn.com/2008/CRIME/02/14/naked.cowboy/index.html