IHOP to Change Name (1 Viewer)

Optimus Prime

Subscribing Member
VIP Subscribing Member
VIP Contributor
Joined
Jul 18, 1998
Messages
5,565
Ratings
4,214
Online
I assume the new name stands for International House of Breakfast - and yes they have a lot more than pancakes and always did but why bother? ( and why a lower case “b”?)

It reminds me a bit of a few years ago when Pizza Hut tried to rebrand as "The Hut" and trying to get people to view it as a dine in Italian restaurant.

That didn't work and didn't last long and I don't think this will either
==========================================================================
IHOP is hinting that a big change is coming -- with just the small flip of a letter.

The pancake chain, in a tweet Monday morning, suggested that it would change its name from "IHOP" to "IHOb" starting June 11.

That's right. It's not a typo, although the company has not disclosed the meaning of the new acronym.

“We’re serious about the quality of food and our menu, and this name change really reflects that,” says Stephanie Peterson, IHOP’s executive director of communications.

Founded in suburban Los Angeles by Al and Jerry Lapin in 1958, the International House of Pancakes shortened its name to IHOP in 1973, according to the company's website. Now, 45 years later, IHOP appears to be heading for another tweak....................

IHOP tweet hints at changing name to 'IHOb' starting June 11
 
Last edited:

slowchild25

happy in the haze
Joined
Nov 14, 2002
Messages
10,536
Ratings
14,742
Age
39
Location
Lake Charles, LA
Offline
I assume the new name stands for International House of Breakfast - and yes they have a lot more than pancakes and always did but why bother?

It reminds me a bit of a few years ago when Pizza Hut tried to rebrand as "The Hut" and trying to get people to view it as a dine in Italian restaurant.
I think you are thinking of Dominos going from "Dominos Pizza" to just "Dominos". "The Hut" is what Pizza Hut refers to their "express" stores that don't have the full Pizza Hut menus.
 
OP
OP
Optimus Prime

Optimus Prime

Subscribing Member
VIP Subscribing Member
VIP Contributor
Joined
Jul 18, 1998
Messages
5,565
Ratings
4,214
Online

Waymer

Waymer
Super Moderator
VIP Subscribing Member
Gold VIP Contributor
Joined
Sep 1, 1997
Messages
11,718
Ratings
2,626
Offline
FWIW, it's highly unlikely this will be a true thing...because there are no pending or approved trademarks, etc for IHOb.

Some have speculated this is to (re)introduce Upside Down Pineapple Cake items. Hence the lower case b from P...if you flip "P" vertically, it's "b". I personally think that makes a lot of sense.

And either way, it's working with the "announcement." We have a thread about it, and people are talking, and I'm commenting.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Users Who Are Viewing This Thread (Users: 0, Guests: 1)



Saints Headlines (The Advocate)

Headlines

Top Bottom