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Well im curious because being a commercial insurance agent, we see plenty of property insurance policies that have "named storm" deductibles. Im not familiar with the NE, but would imagine some have the same language.
If all of a sudden, these storms start getting "named" and a policy holder has this language, he may end up losing on a higher % deductible instead of a flat $ deductible.
But now that you showed NOAA/NWS doesnt recognize, then it should be ok.
I think it's more about marketing and money. They've probably made a deal with Ellen and we'll be hearing her voice doing "Superstorm Nemo brought to you by the Weather Channel" before long.