And after the 2004 debacle when OU went to the NC game despite losing their conference championship, leaving USC out in the cold, the importance of NOT losing your conference has grown in the minds of the voters, IMO.
Funny thing about the current system is
Dude remember the 20XX debacle when SOME SCHOOL went to the NC game despite losing SOME GAME, leaving TEAM XYZ out in the cold? This whole system is bunk.