There is almost always a purpose behind everything that people do or at least unintended consequences. I think Payton's cameo's with pop culture icons could actually help in signing UDFA's. We know for sure that most agents that sign UDFA's bring their clients to the Saints front office first, because the Saints actually give these UDFA's a shot at making the team. This could be a good UDFA recruiting tool, if you ask me. It could also be, that Im thinking too much into it.