It is all about proper proportions. The original Oreo had that figured out perfectly. It fully understood the dynamics of the correct ratio of crisp tasty wafer to creamy inside filling. When dipped into a cup of milk, this perfect product ratio joining forces with the liquid coldness of the milk combined to make the ultimate munchie snack.
Then some stupid marketing guy who probably never ate an Oreo decided to frick with this magical ratio. He should be taken out back and beaten with bat.