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Not all the stuff on bleacher report is fan submissions anymore. Some articles are written by PAID professionals writers. This started well over a year ago.
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Featured Columnist Program | Bleacher Report
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Who, What, and How: The Skinny on B/R FCs
The Bleacher Report Featured Columnist Program empowers a squad of hand-picked writers to entertain the Web's widest audience of fans with team- and topic-specific content
Featured Columnist Program | Bleacher Report