MoviePass ($10 a month for in-theater movies) (1 Viewer)

[superchuck500]

I can't comment about Movie Pass, as I am currently a party to litigation involving their parent company.

 

[DaveXA]

I can't comment about Movie Pass, as I am currently a party to litigation involving their parent company.

We expect a full report when it's all said and done. I eagerly await the outcome and salacious details.

 

[Zztop]

back from the grave..

MoviePass to relaunch on Labor Day in beta form with pricing ranging from $10-$30 a month

The movie theater ticket subscription service that became a sensation in 2017, then imploded less than two years later, will start back up September 5 on a limited basis.

www.businessinsider.com

 

[Optimus Prime]

There are few business ideas in the past decade or so that have been as radically idiotic as MoviePass. That’s exactly why none of us should be surprised the service is mounting a comeback. But the persistence of this terrible, money-losing idea reveals a lot about why the entertainment industry is in trouble: It has devalued its own product.

For those who never experienced it, MoviePass was a classic example of something that is too good to be true. In its early incarnation, customers paid $10 a month for a card they could redeem for one movie ticket a day, with the tickets purchased in bulk by MoviePass itself.

Given the average cost of movie tickets is, you guessed it, right around $10, this was a steal. How could MoviePass afford such largesse? Did they have deals with movie theaters? Were they cutting bargains with distributors?

No, they were just losing money. Enormous amounts of money.

If you used your card to secure a ticket that cost MoviePass $16 to buy from the theater, the company lost $6 — and then another $16 every time you bought a ticket after that until the next month started, when they’d lose a mere $6 on the first ticket and so on. As part of a last-ditch effort to make up the losses by increasing the number of customers that were incurring those losses, MoviePass reduced the price of the service further.

Sure, they were losing money on every ticket sold, but they were making it up in volume!

It’s hard to describe this state of affairs as anything other than a scam — but it’s not clear who was getting scammed. Cui bono is always the question, and the answer in this case is whatever the Latin is for “shrug emoji.”

One way to think of it was that MoviePass was just emulating the hottest player in the entertainment industry: Netflix............

https://www.washingtonpost.com/opinions/2022/08/25/moviepass-netflix-kill-movie-theaters/?utm_campaign=wp_post_most&utm_medium=email&utm_source=newsletter&wpisrc=nl_most&carta-url=https%3A%2F%2Fs2.washingtonpost.com%2Fcar-ln-tr%2F37be4a4%2F63079f0e1930ae1d2063890c%2F59813061ae7e8a6816fb1940%2F56%2F74%2F63079f0e1930ae1d2063890c&wp_cu=f59d95843d1b8569d5feb9225743f8ec%7C42E730F6C5F01223E0530100007F1ADF

 

[Zztop]

3rd times the charm... maybe?

MoviePass will relaunch in beta in Dallas, Kansas City, and Chicago — with 5 movies max to see per month

MoviePass will begin sending out invites on Labor Day to sign up for the service and pick a plan to use, Insider can exclusively report.

www.businessinsider.com