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Different conversation, but if you believe that travel services have figured out how to do things better, I beg to differ. As someone who owns a business and sees how third party travel sites work day in and day out, they are awful. Great for searching for options, but people should always book directly with the hotel/airline/etc.
Movie Pass is intriguing to me as I love movies, but validating the money it costs now to go to the theater is hard to do unless I know its a sure bet.
Agree - I think the travel sites aren't the best example (and that they're okay for searching but you should always deal directly with the vendor itself).
A better example would be Uber/Lyft - though that's not entirely apt either because what they offer is actually a different product than what people were buying (using an Uber-driven car rather than a cab). Here with MoviePass, you're still going to the same movie at the same theater, you're just buying your admission in a different way.
As to MoviePass, I don't think there's a long-term commitment. You can sign up and get the benefits of it and then if something happens with it, you can walk away.