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Look at the flop side of this situation, what about a brutal conference, like the NFC East of a couple years back where every team had a legitimate shot at winning the division or the NFC South of a few years back where everyone but the Bucs had a legitimate shot at winning the division, those teams beat each other up splitting a bunch of games and suddenly the division winner is 10-6 or 9-7 because every team in the division is quality and beating each other. That division winner is just as viable as someone from say the AFC West who had a cupcake KC and Oakland twice or the NFC West with the Rams and 49ers to abuse twice.
The play-off seeding is fine the way it is now.
The play-off seeding is fine the way it is now.