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Super Bowl XLIV Gets an Official Hashtag: #SB44
This year the NFL wants you to “Tag the Super Bowl #SB44″ so that it can collect and aggregate tweets and Flickr photos from fans around the world.
The NFL is highlighting the user-tagged Super Bowl content on its new Tag the Super Bowl site, which offers a visually stimulating and unfiltered interactive view of tweets and images that football fans are sharing on Twitter and Flickr with the #SB44 hashtag.