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Like I said, anyone who says such a thing and genuinely means it is taking it too far. I would still have to question as how much of such talk is genuine vs. how much is just hyperbolic for Internet effect. You know...the "Justin Bieber and everyone involved in his type of music needs to die a slow death" type of 'Ooh, I'm so disgusted over here behind my computer' thing.
This thread isn't nearly what it used to be when the WWE was putting out something better...when John Cena was still a full-time sports entertainer giving the industry the life blood it needed to be vibrant and enjoyable.
It's kind of funny to consider that John Cena is (correctly) being retrospectively viewed as a significant net positive to the industry, when for a solid portion of his run it was "We've Cena Nuff", "Ugh, Super Cena".....and people screaming for him to turn heel.
I think there became this assumption that him turning heel would basically be a Hollywood Hogan moment......and while I don't think it would have had nearly that big of an impact, I do think Cena should have at least attempted it. I wonder if they were afraid that he would eventually just become the "cool heel", and then you end up with a 2001 Austin situation where this supposed epic heel turn happened at Wrestlemania, but by the end of the year he's playing a guitar and singing Christmas carols.