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Scientists created the world's whitest paint. It could eliminate the need for air conditioning.
The world's whitest paint has been created in a lab at Purdue, a paint so white that it could eventually reduce the need for air conditioning.
news.yahoo.com
The paint reflects 98.1% of solar radiation while also emitting infrared heat. Because the paint absorbs less heat from the sun than it emits, a surface coated with this paint is cooled below the surrounding temperature without consuming power.
Using this new paint to cover a roof area of about 1,000 square feet could result in a cooling power of 10 kilowatts. “That’s more powerful than the air conditioners used by most houses,” Ruan said.
Think about how much energy could be saved by just halving the the amount of power used by air conditioning. Potentially it's a major change and, most importantly, wouldn't require people to actually change behavior or habits