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College boys, make note: "One of the more interesting findings was that young women drank more heavily than males at themed events."
Themed events. Got it? You need more themed events.
THE NEW YORK TIMES
January 5, 2008, 8:58 am
The Science of Toga Parties
By John Tierney
Field work can be hell. But thanks to the dogged researchers who attended 66 college parties in Southern California, now at last it can revealed:
Playing drinking games at a party leads to increased levels of alcohol in the bloodstream.
Fortunately, that wasn’t the only result of the investigation reported in the January issue of January issue of Alcoholism: Clinical & Experimental Research. The researchers say their fieldwork, which involved studying more than 1,300 people at parties, is an improvement over past studies that relied on people’s recollections of getting hammered.
READ MORE
http://tierneylab.blogs.nytimes.com...em&ex=1199768400&en=983a4d0f8e61b755&ei=5087
Themed events. Got it? You need more themed events.
THE NEW YORK TIMES
January 5, 2008, 8:58 am
The Science of Toga Parties
By John Tierney
Field work can be hell. But thanks to the dogged researchers who attended 66 college parties in Southern California, now at last it can revealed:
Playing drinking games at a party leads to increased levels of alcohol in the bloodstream.
Fortunately, that wasn’t the only result of the investigation reported in the January issue of January issue of Alcoholism: Clinical & Experimental Research. The researchers say their fieldwork, which involved studying more than 1,300 people at parties, is an improvement over past studies that relied on people’s recollections of getting hammered.
READ MORE
http://tierneylab.blogs.nytimes.com...em&ex=1199768400&en=983a4d0f8e61b755&ei=5087
