RetroMcBananaFace
AKA: retrobanana
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I'm not sure the character of Han Solo is really enough to excite the casual audience - this is the first Star Wars movie, I believe, that totally omits the Jedi/lightsaber type stuff and I think those people intuit that from the marketing. That's not going to get the parents wanting to take the kids to the movies. I do think it's more of a word-of-mouth movie, with all the fud that's been thrown at it going back months I think many people assumed it was going to be awful and reviews are now skewing a little more positive.